BEYOND BUSINESS

Competition, economic combat, merciless confrontation between companies, states… Saturday every fortnight at 10.15AM.

Rum Wars: Pernod vs. Bacardi, the bitter trademark battle
BEYOND BUSINESS

Rum Wars: Pernod vs. Bacardi, the bitter trademark battle

A fierce battle is taking place in the Caribbean. This is not a Hollywood blockbuster with pirates, but rather a bitter legal fight between drinks-makers Bacardi and France's Pernod Ricard. Both of them are using the name "Havana Club" on their rum bottles, which has sparked a trademark war without precedent.
France Inc.: making the most of public property
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France Inc.: making the most of public property

The Eiffel Tower, the Louvre and the Sorbonne...there are many landmarks and names here in France that are internationally renowned. The French government appears to be growing keener to cash in on that brand recognition. It has set up an agency which is specialised in charging private companies to use government properties. It's just one example of how the French state is trying to earn a buck as a business.
Battle of the bubbly: how Champagne producers protect their brand
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Battle of the bubbly: how Champagne producers protect their brand

Some call it bubbly, some call it fizz... but almost all of us know it as champagne. Sparkling wine producers from the Champagne region here in France are spending millions each year to ensure their product is the only wine that is labelled as champagne. And as we found out, they're willing to stretch the principle to other products, including even perfume.
Faith and finance: how Brazil's churches compete
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Faith and finance: how Brazil's churches compete

It's probably the last place you'd associate with words like "marketing" and "expansion plans". Churches are usually seen to be a world away from business and money-making. But in Brazil, religion appears to have become a market place - and competition between churches and temples is fierce.
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Homeland security: fighting terrorism and crime is big business
BEYOND BUSINESS

Homeland security: fighting terrorism and crime is big business

How has the fight against terrorism and crime turned into big business? Investors seem increasingly willing to flash their cash to get part of the action. It comes at a time when the security industry has grown in both size and scope. It now includes cyber security, as well as camera systems that can identify and track unwanted individuals.
Dangerous liaisons: how companies deal with NGOs
BEYOND BUSINESS

Dangerous liaisons: how companies deal with NGOs

All publicity isn’t good publicity. We take a look at the relationship between big business and NGOs. Just like governments, companies are coming under tough scrutiny by charities and rights groups. How should executives deal with the unwanted attention? We focus on one example from India, where an NGO faced off with a global mining giant.
Renewable energy: France's wind power play
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Renewable energy: France's wind power play

France is trying to become a wind energy powerhouse, investing 10 billion euros to build new turbines. The country is trying to catch up with other European nations, but will the investment be enough? In this edition of Beyond Business we look at what’s become a booming wind market.
Soul-searching: music industry under pressure to reignite growth
BEYOND BUSINESS

Soul-searching: music industry under pressure to reignite growth

Global CD sales are tumbling, and it’s changing the face of the global music industry. The business is eyeing new ways to make money, and some are hoping rock festivals and live events will become the new cash cow.
The pesticide war
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The pesticide war

In this edition of Beyond Business, we ask if French farmers and wine growers are carrying a heavier burden than their Spanish peers. This follows claims that French rules on pesticides are much stricter. Some farmers flout the rules, and those who abide by them say they're being weighed down.
Mapping the future: are we running out of resources?
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Mapping the future: are we running out of resources?

Are you ready for a world without oil? Our society is dependent on resources like it, but some experts warn we could be closer than you may think to running out. In this edition of the programme we ask if human ingenuity will get us out of trouble, and what we need to do to plan for tomorrow.
Cosmic competition: businesses vie for satellite imagery market
BEYOND BUSINESS

Cosmic competition: businesses vie for satellite imagery market

We take a look at a business which analyses our world by using satellite images and aerial shots. We head to Madrid and Toulouse, where experts are developing this rapidly-growing industry known as "geo-information".
Investing in Guinea: the battle for Conakry harbour
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Investing in Guinea: the battle for Conakry harbour

In this edition we head to Guinea, where two French companies are battling over a deal to run the port in the capital Conakry. The bitter stand-off has sparked corruption allegations, and fears that Guinea's image as an investment destination will be damaged.
Economic warfare on the silver screen
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Economic warfare on the silver screen

It's a battle that is playing out on a silver screen near you. In this edition of the show we take a look at the soft power of cinema. How can culture and film boost a country’s economic interests? A team from France 24 was at the Cannes Film Festival to find out.
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Business of sport: how to make sport a money spinner
BEYOND BUSINESS

Business of sport: how to make sport a money spinner

In this programme we look at how sport is more than just a source of national pride and excitement. We head to London, where officials are hoping the London Olympics next year will boost Britain’s bottom line.
Pharma-scandals: two drugs, two different stories
BEYOND BUSINESS

Pharma-scandals: two drugs, two different stories

Are all pharmaceuticals companies equal before French regulators? In this edition of Beyond Business we take a look at two different case studies, and two different drugs. Both were given to diabetics, and both were linked to increased rates of heart disease. However, only one of the drugs attracted widespread scrutiny and public attention.
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