Latest update: 05/11/2012 

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Laguiole vs Laguiole: knives are out in the battle of the brand

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Can you take the name of a town or village, register it as a trademark, and then control which products can or cannot have that name attached to them? One man has done just that, using the name Laguiole, which is a village in the south-west of France, synonymous for the manufacturing of its famous knives. France went to find out more.

BEYOND BUSINESS
By Ali LAIDI / Florence Morice / Tom Burges Watson
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