Peugeot's lion takes on the dragon
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The Peugeot 408: it might be a French brand but this model wont be built in France but in China, for the Chinese market. It's the first time Peugeot has launched a new car outside France. By playing the globalization game, Peugeot is compensating for the expected slowdown in the European market. The plan does mean moving some production out of France - going against the French government's commitment to stop home-grown car manufacture from relocating abroad.