Apple to announce 'most important' product launch
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In one of Apple's most hyped and anticipated product launches, CEO and founder Steve Jobs is to announce his innovative company's new gadget, which industry pundits predict will be a tablet computer based on the iPhone.
They’re calling it the “Jesus Tablet” – a new device from the people who brought us the revolutionary iPhone that many hope will somehow save the publishing and news industry.
And no one has a clue what it is, what it will look like or what it’s called. Yet.
There is speculation: an awful lot of speculation, hype and anticipation. The Apple buzz machine is in overdrive and technophiles the world over are on the edge of their seats.
After all, it has been three years since Apple announced the release of a new concept product, when it unveiled the massively successful iPhone for the first time.
At 10 a.m. (San Francisco time), Apple’s founder Steve Jobs will unveil what he has said - according to “numerous sources” – is “the most important thing” he’s ever done.
And the California-based company is in the best possible position to launch a new product - on the back of record-breaking, recession-busting profits of 3.38 billion dollars in the last quarter of 2009.
Most believe the new device will be a tablet computer, about the size of a netbook (around 10 inches), based on the iPhone.
Saviour of the publishing industry?
There is no doubt that commercial publishing suffered hugely as it tried to stay relevant during the online revolution, putting information online and seeing advertising revenues evaporate.
Apple has reportedly been in talks with online news, magazine and book publishers and Wednesday's event could include the launch of a version of iTunes for content generated by those outlets.
News publishers are looking to Apple for a tablet that lets people browse and buy content in ways that expand on simply reading by adding interactive multimedia and reference features, said DigitalTrends.com analyst Scott Steinberg.
"There's a real opportunity for Apple to raise the bar here," Steinberg said.
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