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France: making it in China

By: Baptiste FALLEVOZ | Henry MORTON | Joris ZYLBERMAN
1 min

When you think of France, visions of cheese, wine and romance will probably spring to mind. It sounds like a cliché, but for many it's just what they want. And at the Shanghai World Expo, French businesses are making the most of the stereotype: it's a way of promoting French products in the massive Chinese market.

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