LUXE IS DEAD.

According to a recent American survey, the most influential luxury goods marketing is: Internet.

Advertising

Luxury, in its present form, is… dead. The tenth edition of the Rencontres du Luxe et de la Création luxury design summit held in Paris reached a stunning conclusion: Luxury, which stands for elegance, comfort and unbridled pleasure suddenly seems incapable of keeping up with the times.

 

Daily newsletterReceive essential international news every morning

Take international news everywhere with you! Download the France 24 app