Renault eyes emerging markets with €2,500 car
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French car maker Renault intends to develop several low-price car models that would be aimed at emerging markets, a business daily reported on Wednesday.
AFP - Renault is set to embark on a project to build an ultra-economic car costing just 2,500 euros (3,375 dollars,) a French business newspaper reported.
According to an article set to appear in Wednesday's La Tribune, a team at Renault-Nissan will on January 1 start developing several low-price car models for emerging markets, though the vehicles could ultimately find their way into the European marketplace.
The cheapest will cost only a third as much as the Dacia Logan, a small family car manufactured by Renault and its Romanian subsidiary Dacia.
The project will be overseen by Gerard Detourbet, head of Renault's entry-level car division, La Tribune reported, citing internal sources.
Renault confirmed to AFP that Detourbet would join a Renault-Nissan small-car team at the start of 2012.
But the car maker did not comment on whether a 2,500-euro car would be the team's focus.