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Beyond Business

France Inc.: making the most of public property

The Eiffel Tower, the Louvre and the Sorbonne...there are many landmarks and names here in France that are internationally renowned. The French government appears to be growing keener to cash in on that brand recognition. It has set up an agency which is specialised in charging private companies to use government properties. It's just one example of how the French state is trying to earn a buck as a business.

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