The Business Interview

Jørgen Vig Knudstorp, CEO of Lego

It all started out in the 1930s in a carpenter’s workshop in Denmark. Today, it is a global brand with 10,000 employees based around the world. You have probably played with their famous coloured plastic bricks at some point in your life. France 24 speaks to the man who heads up one of the world's oldest and most successful toy companies - Jørgen Vig Knudstorp, the CEO of Lego.