Beyond Business

Money and diplomacy: France flexes its muscles to boost trade

In this edition we look at how governments are flexing their diplomatic muscle to champion companies abroad. France's foreign minister calls it "economic diplomacy", and he's pushing it as a priority for the French diplomatic corps. These days, when presidents and prime ministers travel abroad, they usually have businessmen and women in tow. But that's only the tip of the iceberg, as our report from Ethiopia shows.