Special show on sneakers
Issued on: Modified:
It all started in the 1980s in Harlem. Rappers wore basketball sneakers to create an identity and distinguish them from other musicians. In 1986, New York rap group Run DMC wrote a song entitled "My Adidas". It got them a one million dollar contract and kick-started a movement with the birth of an icon. Three decades later, the idolization has turned into a lucrative business with an estimated market value of 30 billion dollars.