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Fashion

Special show on sneakers

MEDIATVPRESSE
By: Media TV
1 min

It all started in the 1980s in Harlem. Rappers wore basketball sneakers to create an identity and distinguish them from other musicians. In 1986, New York rap group Run DMC wrote a song entitled "My Adidas". It got them a one million dollar contract and kick-started a movement with the birth of an icon. Three decades later, the idolization has turned into a lucrative business with an estimated market value of 30 billion dollars.

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