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US tobacco giants want lion's share of e-cigarette business

Today we're looking at the increasingly popular e-cigarette. In France, an estimated 1.5 million people puff on them on a regular basis: the market was worth around 275 million euros in 2013. In the US, however, e-cigarettes are just starting to take off. Tobacco heavyweights have already spotted the potential, and are making sure they take the lion's share of this burgeoning market.

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Programme prepared by Elise Duffau and Patrick Lovett

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