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Beyond Business

Gastrodiplomacy: is French food losing its flair?

South Korea has done it, so has Peru and Indonesia. These countries have engaged in something known as gastrodiplomacy.

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Gastrodiplomacy is known as an increasingly popular form of diplomacy that’s aimed at selling a nation by titilating taste buds. France has a stellar reputation as a culinary superpower, and its cuisine is known across the world. But French officials have voiced concerns that its image is going sour.

Could it be that French food is losing its flair? And is the French economy becoming less savoury as a result?

 

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