Designers' Apartment helps promote up-and-coming fashion labels


In the heart of Paris, a boutique hotel is filling up with swathes of sumptuous fabric, flashing needles, and bespoke buttons. This is the Designers' Apartment, a showroom created by the French Couture Federation to promote up-and-coming designers. Before meeting the public, that’s to say their consumers, young labels need to prove themselves to a select crowd of journalists and global fashion buyers.