Tourism in the EU: Imagining brand Europe

The recent terror attacks in London and the migration crisis could make this year a difficult season for tourism in Europe. France remains one of the most visited countries in the EU, despite a drop in visitor numbers last year. However, other countries are also doing well: Bulgaria and Croatia, for example, have never attracted so many tourists. What can governments do to boost their economy and bring back tourists?


Presented by Armen Georgian

Produced by Isabelle Romero and Anais Guérard

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