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Carmakers target Saudi women with slick new adverts

By: Yuka ROYER
1 min

Following Saudi Arabia's landmark decision to allow women to drive, carmakers have already started appealing to potential new customers by releasing ads on Twitter targeting women. The lifting of the ban from June 2018 could create a sizeable market for new cars in the kingdom, with several million potential female buyers. Also today: why assembling that new bookshelf from Ikea just got easier.

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