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The 51%

Are female empowerment adverts actually good for the cause?

In this edition we look at the power of social media - #metoo having sparked an international conversation about sexual harassment and abuse. Also, Claire Pryde discusses the merits of femvertising – or female empowerment advertising – with creative director Carrie Ingoglia. Plus, from refusing to wear a headscarf to becoming a jockey, we meet the Qatari woman challenging social norms.

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