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France in focus

France's love affair with lingerie

This week, we’re looking into the lacy and racy world of lingerie. The word is French, and rightly so: the country boasts a particularly strong and long-standing tradition of lingerie design and production. France's love affair with lingerie has evolved and adapted through the ages, and its intimate nature has led it to follow - and sometimes even contribute to - women’s emancipation. All of this might explain why French women are the world’s most avid consumers of lingerie. We find out more.


With thanks to Le Bon Marché.

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