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Melania Trump 'sends message' with 'I really don't care' jacket

FRANCE 24 screengrab | Melania Trump wore the controversial rain coat as she boarded a plane for Texas where she was meeting migrant children.

Melania Trump went to Texas to show she cared about migrant children. Her fashion choice – a jacket reading “I really don’t care, do u? - carried a baffling counter-message, sparking an uproar on social media.


The first lady wore the green, hooded military jacket from the fast-fashion brand Zara both as she departed and returned to Washington. The words were printed in white, in graffiti-style, on the jacket’s back.

When asked what message the first lady’s jacket intended to send, spokeswoman Stephanie Grisham said: “It’s a jacket. There was no hidden message. After today’s important visit to Texas, I hope the media isn’t going to choose to focus on her wardrobe."

Grisham underscored that message in a tweet with the hashtags #SheCares and #ItsJustAJacket.

But President Donald Trump offered his own interpretation in a tweet, saying it “refers to the Fake News Media. Melania has learned how dishonest they are, and she truly no longer cares!”

Mrs Trump changed into a pale yellow jacket before the plane landed in McAllen, Texas, for a visit to the Upbring New Hope Children’s Center, which houses 55 migrant children. But even after questions arose about her attire, Mrs. Trump was back in the green jacket when she returned to Washington in 80-degree weather.

Like it or not, Mrs. Trump’s jacket, which reportedly retailed at $39, had her trending on Twitter. One outraged user borrowed an image of the back of the jacket to promote groups working on behalf of immigrant children.

‘Sending a message’

Nicole Bacharan, a political scientist and co-author of the book “First Ladies”, said in an interview with FRANCE 24 that Mrs Trump’s choice of attire wasn’t an accident.

“Absolutely. There is no way herself and her staff weren’t aware of the impact of this jacket. I mean she’s not someone who is on the run and grabs whatever is laying on her chair or armchair, and certainly not a US$39 jacket - that’s very unusual in her wardrobe – so she’s sending a message, but nobody knows whom to, and what it means,” she said.

“What does this woman think? Nobody knows. We’re in between [thinking] is she rebelling? Is she showing something to her husband? Is she like a prisoner who can’t do what she wants and is trying to send messages? But that seems like a fantasy to imagine that, because honestly, the situation she is dealing with; thousands of children separated from their families, that’s not the time for a temper tantrum. It’s not the time for an ambiguous message, it’s not the time for arrogance or distance.”

Bacharan said Melania “should be criticised for her own actions”.

“You don’t wear ‘I really don’t care, do you?’ when you go to visit a children shelter,” she said, adding that whether she was trying to convey a message toward the press, her husband, refugee families, “the ambiguity of it is a problem”.

Historian: 'Melania is sending a message with the coat'

Far cry from Dolce & Gabbana

Zara, a Spain-based company with a large presence in the United States and around the world, had no comment on the uproar. The jacket belongs to the company’s spring-summer 2016 season and is no longer for sale by the company, though a few of the jackets popped up online for resale at a moderate profit for sellers.

The youthful jacket sharply contrasts with the first lady’s typically bold, foreign-flavored and higher-priced wardrobe. In public appearances, the first lady has worn designs by Dolce & Gabbana (remember her $51,500 D&G jacket at the G-7 summit in Italy?), Del Pozo, Christian Dior, Emilio Pucci, Givenchy and Valentino, often with daringly high Christian Louboutin heels.

It’s not the first time the first lady’s fashion choices have caused a stir.

Last August, a pair of Mrs. Trump’s signature spike heels earned her a round of bafflement as she boarded Air Force One bound for Texas to tour devastation after Hurricane Harvey. She had changed into white sneakers by the time she and the president landed.

At the second 2016 presidential debate, Mrs Trump showed up in a fuchsia silk blouse with a large bow at the neck, long known as a “pussy bow blouse”. That was just days after reports surfaced that her husband had made lewd remarks years earlier about grabbing women by the genitals.

On the other side of the political aisle, former first lady Michelle Obama routinely caught grief from some critics for going sleeveless. Her husband, President Barack Obama, was the talk of a 24-hour news cycle when he donned a tan suit in 2014 for a media briefing.

(FRANCE 24 with AP)

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