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People & Profit

Citroën CEO: Post-pandemic car market 'will not be what it was before'

Vincent Cobée, Chief Executive, Citroën (PSA Group) at the launch of Citroën C4 in Paris
Vincent Cobée, Chief Executive, Citroën (PSA Group) at the launch of Citroën C4 in Paris © FRANCE24

The coronavirus pandemic has been a double whammy for the motor industry: disrupting supplies, but also hitting demand as countries went into lockdown. Can it recover from the crisis? The Chief Executive of French carmaker Citroën, Vincent Cobée, has said the pandemic had a "substantial impact" on their business, and that the market "will not be what it was before" in the short or long-term. He told FRANCE 24 that while demand returned in June, it could be up to a year before sales "stabilise".

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Citroën has continued to launch new models, including an electric version of its C4. Cobée said he expects low-emission vehicles to comprise up to 10% of the PSA group's sales in 2021 - up from 6% currently. 

Also in this programme, we look at the state of the global motor industry, and examine new sales strategies being adopted by carmakers to attract younger buyers.

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