Fashion

Paris Fashion Week: Pandemic forces Haute couture to go digital

FASHION
FASHION © FRANCE 24

In an online message to mark the start of Paris Fashion Week, British supermodel Naomi Campbell ushered in a new age of digital fashion, while also embracing the goals of the Black Lives Matter movement. In these extraordinary times due to Covid-19, runway fashion shows are banned, with designers instead releasing videos on social media to showcase their collections, directed by an array of impressive names. We take a look at how this form of French soft power is moving with the times.