Paris Fashion Stories, Episode 3: Phoenix


Ready-to-wear, autumn-winter 2019/2020. In this edition, we focus on two brands that have risen from the ashes: Courrèges and Guy Laroche.


Just like the phoenix, fashion brands know how to rise from the ashes. Courrèges and Guy Laroche are prime examples. 1960s futurist couturier André Courrèges was an early adopter of vinyl in fashion. His leg-flashing creations were emblematic of the changing times.

Today, Courrèges is paying homage to its founder’s vision. The label’s autumn/winter 2019/2020 show took place at Paris’s Communist Party HQ in the Oscar Niemeyer Space, named after its iconic architect. The unusual curved lines of the concrete space compliment the clothes perfectly.

Guy Laroche, another star stylist of the 1960s, is perhaps best known for dressing actress Mireille Darc in "Le Grand Blond avec une Chaussure Noire" (The Tall Blond Man with One Black Shoe). The image of her wearing a long black dress - austere from the front, and entirely open at the back - is hard to shake off for any self-respecting cinephile. Richard René has been directing the label’s creative destiny for four seasons now. His latest offering draws rather macabre inspiration from the late Lacroche's black marble tombstone.

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