France 24, a must for executives and managers in Mumbai and Delhi
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According to a survey carried out by TNS-Sofres in 2015, France 24 in English has an audience of nearly 700,000 executives and managers every week in Mumbai and Delhi, India's two largest urban areas.
This success comes just two years after France 24 established significant presence in the country, with one in every four Indian televised households receiving the channel thanks to agreements with DD FREE DISH and DISH TV. In addition, more than one million (14%) executives and managers in the two cities say that they know of the channel.
These excellent audience results have been accompanied by an increase in traffic from India to the France 24's website, representing an increase of 12% in one year, with 672,000 visits in 2015.
In terms of image, the executives and managers questioned in the survey regarded the international news provided by France 24 as reliable and relevant.
For more information on real-time distribution of France 24 in India, go to ► http://f24.my/ijOOim
*Online survey carried out by TNS-Sofres between 8th and 20th December 2015, among 604 individuals aged between 18 and 50 years resident in the Bombay and Dehli regions. This survey targeted a senior executive and professional group (CSP+) in two cities, representing a total of 8 212 000 individuals.
About France 24, a France Médias Monde channel
France 24, the international news channel, broadcasts 24/7 to 315 million homes around the world in French, Arabic and English. The three channels have a combined weekly viewership of 50.9 million viewers (measured in 64 of the 180 countries where the channel is broadcast). From its newsroom in Paris, France 24 gives a French perspective on global affairs through a network of 142 correspondent bureaus located in nearly every country. It is available via cable, satellite, DTT, ADSL, on mobile phones, tablets and connected TVs, as well as on YouTube in three languages. Every month, France 24’s digital platforms attract 16.3 million visits, 36.5 million video views (2015 average) and 21.4million followers on Facebook and Twitter (December 2015).
Damien Amadou: +33 (0)1 84 22 74 32 - firstname.lastname@example.org