Business daily

How the pandemic is shaking up the Super Bowl's legendary ad market

Fewer fans at the Super Bowl means fewer tickets sold.
Fewer fans at the Super Bowl means fewer tickets sold. © FRANCE 24
By: Cole STANGLER
8 min

Some major brands are choosing not to advertise during this year's Super Bowl, one of the most watched and most lucrative sporting events in the world. We take a closer look. Also, Chinese video platform Kuaishou wraps up a successful first day of trading in Hong Kong, and Japanese beer giant Kirin pulls out of Myanmar after the country's military coup.