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France launches nationwide campaign to curb excessive drinking

France on Monday launched a national campaign to encourage the wine-loving French to cut down on their drinking after a study showed that a quarter of them over-consume. It also announced revised recommendations for the maximum daily intake of alcohol.

“For your health, alcohol should be limited to a maximum of two glasses per day, and not every day either,” the public health agency and the internaional institute for cancer wrote, a limit that 24 percent of French adults regularly surpass. Alcohol is the second-biggest cause for preventable deaths in France after tobacco, killing some 41,000 people each year.

“That’s about 10.5 million adults who drink too much. In any case they drink in proportions that increase the risks to their health, including cancers, high blood pressure, cerebral hemorrhage, and cardiovascular diseases,” Viet Nguyen-Thanh, head of the public health agency’s addition unit, told FRANCE 24.

Previously, the daily limit had been set at two glasses per day for women and three glasses per day for men.

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