French fashion company Kering says it will be going entirely fur free

France's Kering said it had decided to stop using animal fur across all of its brands, in the fashion industry's latest response to concerns over animal treatment and the environment. Starting with Gucci in 2017, all the group’s houses, notably Balenciaga, Bottega Veneta, Alexander McQueen, Brioni and Saint Laurent, have progressively decided to take this step.